Marketing
Marketing calculators for campaign efficiency: ROAS, CPC, and CPM with clear formulas for spend and performance checks.
Ideal para
Fast interactive calculations
Formula checks and worked assumptions
Related tools for the next step
Calculadoras
Calculadora de ROAS
DestaqueCalcule o Return on Ad Spend (ROAS) a partir da receita e do gasto em anúncios, ou resolva para o valor que falta. Mostra razão, porcentagem e status de break-even.
roas calculator
Abrir Calculadora →Calculadora de CPC
DestaqueCalcule o Custo por Clique (CPC) a partir do custo total e dos cliques, ou resolva para o valor que falta. A métrica de preço padrão do IAB para busca paga e publicidade de performance.
cpc calculator
Abrir Calculadora →Calculadora de CPM
DestaqueCalcule o Custo por Mil (CPM) a partir do custo total e das impressões, ou resolva para o valor que falta. A métrica de preço padrão do IAB para publicidade baseada em impressões.
cpm calculator
Abrir Calculadora →FAQ
Which calculator should I open first?
Start with the calculator that matches the quantity you need to solve, then use the related tools to check adjacent assumptions such as unit conversion, power, cost, or percentage change.
Are these calculators meant for final professional decisions?
They are educational and estimation tools. Financial, health, and electrical calculators include disclaimers because real decisions may require licensed professional review.
Do the tools show the formula?
Calculator pages expose formulas, assumptions, examples, and related tools so you can verify the result instead of treating it as a black box.
Can I share a calculation?
Most calculators keep important inputs in the URL, so you can bookmark or share a configured calculation after entering values.