Marketing
Marketing calculators for campaign efficiency: ROAS, CPC, and CPM with clear formulas for spend and performance checks.
Ideal para
Fast interactive calculations
Formula checks and worked assumptions
Related tools for the next step
Calculadoras
Calculadora de ROAS
DestacadaCalcula el Return on Ad Spend (ROAS) a partir de ingresos y gasto publicitario, o despeja el valor que falta. Muestra ratio, porcentaje y punto de equilibrio.
roas calculator
Abrir calculadora →Calculadora de CPC
DestacadaCalcula el Coste por Clic (CPC) a partir del coste total y los clics, o despeja el valor que falta. La métrica de precios estándar del IAB para búsqueda pagada y publicidad de performance.
cpc calculator
Abrir calculadora →Calculadora de CPM
DestacadaCalcula el Coste por Mil (CPM) a partir del coste total y las impresiones, o despeja el valor que falta. La métrica de precios estándar del IAB para publicidad basada en impresiones.
cpm calculator
Abrir calculadora →FAQ
Which calculator should I open first?
Start with the calculator that matches the quantity you need to solve, then use the related tools to check adjacent assumptions such as unit conversion, power, cost, or percentage change.
Are these calculators meant for final professional decisions?
They are educational and estimation tools. Financial, health, and electrical calculators include disclaimers because real decisions may require licensed professional review.
Do the tools show the formula?
Calculator pages expose formulas, assumptions, examples, and related tools so you can verify the result instead of treating it as a black box.
Can I share a calculation?
Most calculators keep important inputs in the URL, so you can bookmark or share a configured calculation after entering values.